LASIK marketing used to be very easy, but now is getting quite “complex” and very competitive as Internet evolves and expands. Having said that, have you noticed that every single media channel is moving into the WEB? Radio Stations, Cable TV, Mobile devices, Game consoles, Tablet PCs, Stores, Directories, Libraries you name it. Without question the Internet has become one of the most widely-used communication media, therefore it is where you have to focus your LASIK marketing for 2012 and the years to come.
In this article I will show why Internet marketing for LASIK procedure is a (MUST) these days for any practitioner. In addition we will share interesting data that could be very beneficial if you are considering to do it yourself. Finally we will analyze the difference between conservative LASIK marketing vs no conservative.
Lets begin with some statistics and information of the WEB

Now that we’ve some idea of the numbers of the WEB, we have to focus our attention on something very important for any successful LASIK marketing campaign (conversion rate). But in order to understand better this concept, we need to know what is our current ranking in the Search Engine, I tell you why; (Only if you rank in the first page of the major Search Engines such as; (Google, Bing or Yahoo) you have 5% chance to have a potential patient at front of your practice’s door. Obviously this percentage could increase depending upon the position of your listing in this first page. We will get there in just a moment!
Something that you should consider for an optimal Internet LASIK marketing campaign
Firstly I want to share some information about CTR (click through rate) and how users’ behave, this will give you a sense of orientation in terms of how search engine works and how you should focus your LASIK marketing strategy with search engines.
The following example shows 603,000 results based on the keywords (LASIK surgery in Delaware) with Google search engine. In the image below you can see that paid listings is located on top of the results as well as in the right sidebar with orange color, in the other hand, the organic result are highlighted with green color. Before we get into the percentages keep in mind this (The position of your business is governed by an algorithm and not by luck). Having said that, it is important to mention that algorithms are constantly changing, and perhaps if you practice search engine optimization on your website, you should consider to keep track of it once in a while if you want to be ranking well.
Jumping into the percentages!
These percentages were the results of a study that was done a few years ago when (click path technology) was introduced into computer science. Now this study revealed that 25% to 30% of the searchers are clicking on the paid listing (orange zone) and 70% to 75% click the organic results (green zone). That is why click path should be considered an important aspect of Internet marketing, because it provides details of visitor behavior. Now this technology can be well used in order to improve our website and online visibility by organizing content and layout.

Now that you have some of the facts of internet marketing, lets move on to analyze the organic area (green zone) for better understanding.
In the green zone we have very interesting information, which can give you a sense of why is so important to be in first page of search engines, no to mention that it is absolutely free. Having said that, lets take a look at the click rates along with the time that users spend with each one of them!

LASIK Marketing effort and social media
Well now that we have covered the importance of ranking well with search engine, let’s jump into something no less important which is (Social Media).
Social media is the perfect tool in order to spread the word of your business, however, this marketing channel depends purely upon other users, therefore the goal here is to capture their attention in order to make them share your information without asking. Sounds a very easy task, and to be quite honest with you (it is). But when you have a conservative LASIK marketing with lack of creativity unfortunately it does not work, period.
So how can we make Social Media work for us? It is simple; You can have full potential of this Free channel when you have something special, unique, something that many webmasters would consider as (viral information), something that you can not find anywhere else more than in your site. Now, it is important to mention that you don’t need to have incredible material in order to be “amazing” in the crowd. The most effective social media channels for LASIK Marketing are: Facebook and Twitter.
But out of the social media world we have one website that does not go unnoticed by major LASIK companies which is Yahoo Answer, where a lot of “potential patients” asking for reference of practitioners.
The bottom line of this LASIK Marketing article
Well I know for sure that many marketers have doubts about investing in advertisement these days with this economy, however, if you are one of them I can tell you right now that you are losing time and perhaps patients. If you don’t have optimal results “today” with your current LASIK marketing campaign, I feel very confident to tell you that it is because you are spending money where you are not supposed to.
Anyways, I hope this information helps practitioners to guide their LASIK marketing for 2012 and the years to come. If any of you need my advice with your LASIK marketing campaign, I would be more than happy to give you a FREE consultation via Skype.
Regards