LASIK Advertising Reviews

Refractive eye surgery Marketing could be a real challenge for many Ophthalmology practices and LASIK Surgeons.

Methodology

While many methods or channels have become obsolete, only a few remains effective but also new ones have emerged with great impact in our society, something that does not go unnoticed by the American Society of Ophthalmic Administrators, in fact a few marketing/consulting firms provided an interesting presentations in the last ASOA meeting, which by the way something that you can not ignore if you want to be on top of this lucrative business service. Anyways we all agree on one thing! (The best LASIK advertisement that a doctor could ever have is the reference of his/her own patients). Priceless if you ask me.

The reality is that no all the practitioners have access to a marketing person in their facilities in fact many solo ophthalmology practices don't even have an office manager. Hence LASIK advertising could be a real challenge to any LASIK practitioners for many reasons. But do not get frustrated if you are one of them because the truth is that this could be a headache even for a marketing company, especially to those who are not specialized into this industry.

You see! LASIK Advertising has to be smart these days. Hence you don't have to waste money on ineffective marketing or poor quality marketing. In fact you shouldn't be surprised if I tell you that anybody can do this! With appropriate knowledge and relevant interest to the subject. But in order to success with your marketing investment you have to be "open mind", prepare your self and your facility to this marketing Strategy, without mentioning that the long term result of your marketing's behavior will be reflected for good or bad upon "surgery outcome and patient satisfaction".

Effective LASIK advertisement methods today!

No matter what kind of advertisement media you have in mind: TV Commercials, Magazine ads, local Movie Theater ads, Newspaper ads, Phonebook, Radio Commercials, Internet Marketing, Concessions Program, Referral program you name it, the true is that only a few of them works well to promote LASIK Service. Now it is important to understand that, effective advertising always come with a little bit of open mind, creativity and reliability.

Radio

Radio is a good way to invest in LASIK advertisement, but although it has no immediate result, it works satisfactorily for many surgeons. The key to success with this media and to see the investment return quickly depend upon the creativity an optimal perform of the commercial guided by the facts of:

Seize the moment. Radio advertisement works best with momentum. Hence hours of your commercials are critical for optimal results perform. You want to be mentioned on business hours only.

Congruence between the radio audience demographic and patient candidacy, in other words if you are looking for potential patients between 20 to 30 years old, the radio must be the same audience target. Don't even think to invest on a radio station with classic music or opera.

Internet

Internet is one of the most prominent and effective methods to advertise LASIK service and continue growing massively as the network grows and the search behavior continues by consumers. The costs of this kind of advertisement remains low due to many factors, but in order to take full advantage of this remarkable media you should know that it works best by been exposed into the eyes of potential patients in your target areas. The results are fast. Hence it must be follow rigorously to determinate Conversion Rate. Website that you should consider in you Internet advertisement budget are:

Bing

Yahoo

Google

LASIK Practitioners Directory

Important Note!: The best practice to an optimal perform through the Internet, depend upon the balance of the following major criteria; (Website Source, Relevance, Audience and Traffic). If you are interested in our LASIK advertising program in order to establish a steady growth of new patient flow! Please visit the following LASIK Advertising campaign link.

What you need to know about Refractive eye surgery Marketing

The Federal Trade Commission (FTC) has prepared a guidance for eye care providers in order to protect american's consumers against any (unethical or inappropriate LASIK advertisement). Basically the full Act is to ensure that; ads, promotional brochures, informational tapes, seminars and other forms of marketing of Lasik or any other refractive surgery to consumers should not have express or implied claims that are false or unsubstantiated, or that omit material information. In particular, claims that convey an inaccurate impression about the safety, efficacy, success or other benefits of any form of refractive surgery would raise concerns about deception. For additional information about Refractive eye surgery Marketing Act please visit the following Federal Trade Commission link!

Page updated February 07, 2011